Filming on the go with just two cameras, a car, and a drone is no small task. There’s no retakes when you’re chasing cyclists across highways, hills, and small towns. It’s fast, intense, and full of moving parts. But that challenge is exactly what makes it so powerful. The raw energy, the candid interviews, and the little moments in between are what tell the story. From the early mornings in Forster to the emotional arrival into Sydney, what stood out most were the voices of the riders, people with their own connections to cancer, sharing stories of resilience, hope and determination. That’s the heart of Tour de Cure, and it’s what we set out to bring to the screen. I feel fortunate to have experienced Tour de Cure from both sides, riding with the team and filming their journey. Each time reinforces why these stories matter. They remind us that while the ride is tough, the fight against cancer is tougher, and every kilometre counts.
Looking back, some partnerships define not just a period of work, but a period of life. For me, Blackmores was exactly that. Through Coastal Media, I had the privilege of working with Blackmores during its true growth years, a time when the company was stepping confidently into global markets, strengthening its voice in Australia, and setting new benchmarks for sustainability and corporate responsibility. To be a small part of telling that story remains one of the great highlights of my career. What stands out most is not just the scale of the projects we delivered, but the people behind them. Over the years, I interviewed both Marcus Blackmore and Christine Holgate on countless occasions, capturing their insights and leadership in a way that resonated with staff, shareholders, and the broader community. These weren’t just staged interviews, they were genuine conversations with two leaders deeply invested in the brand, its people, and its purpose. Through these projects, I gained a front-row seat to the culture of Blackmores. Marcus, with his passion for natural health and authenticity, always brought a sense of grounded vision. Christine, with her drive and sharp business acumen, carried that vision forward with precision and energy. Together, they embodied the dual strength of tradition and innovation, and our job through Coastal Media was to help communicate that to the staff and the world. What truly set Blackmores apart was its people. The staff lived and breathed the company’s values of health, vibrance, and wellbeing. The culture was strong, and everyone believed in the same journey of looking after themselves and each other. With staff gyms, a lap pool, and time set aside for fitness classes, Blackmores didn’t just promote health, they lived it. The passion across the organisation was genuine, and you could feel it the moment you walked through the doors.