Looking back, some partnerships define not just a period of work, but a period of life. For me, Blackmores was exactly that. Through Coastal Media, I had the privilege of working with Blackmores during its true growth years, a time when the company was stepping confidently into global markets, strengthening its voice in Australia, and setting new benchmarks for sustainability and corporate responsibility. To be a small part of telling that story remains one of the great highlights of my career. What stands out most is not just the scale of the projects we delivered, but the people behind them. Over the years, I interviewed both Marcus Blackmore and Christine Holgate on countless occasions, capturing their insights and leadership in a way that resonated with staff, shareholders, and the broader community. These weren’t just staged interviews, they were genuine conversations with two leaders deeply invested in the brand, its people, and its purpose. Through these projects, I gained a front-row seat to the culture of Blackmores. Marcus, with his passion for natural health and authenticity, always brought a sense of grounded vision. Christine, with her drive and sharp business acumen, carried that vision forward with precision and energy. Together, they embodied the dual strength of tradition and innovation, and our job through Coastal Media was to help communicate that to the staff and the world. What truly set Blackmores apart was its people. The staff lived and breathed the company’s values of health, vibrance, and wellbeing. The culture was strong, and everyone believed in the same journey of looking after themselves and each other. With staff gyms, a lap pool, and time set aside for fitness classes, Blackmores didn’t just promote health, they lived it. The passion across the organisation was genuine, and you could feel it the moment you walked through the doors.
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